Hypnotek's smart home appliances and electrical products powered by Tuya will soon find their way to the Middle East market, benefiting local consumers.
SANTA CLARA, CA—December. 28, 2020—Tuya Smart, the world's leading AIoT platform, announced today that it has partnered with Hypnotek, the smart home brand under the Marketing Home Group. The partnership is part of Tuya’s Nebula Project, designed to help partners become leading IoT providers in their local markets. It’s expected that Hypnotek's smart home appliances and electrical products powered by Tuya will quickly enter the Middle East market, benefiting local consumers and giving both sides more market share in the region.
Marketing Home Group was established in 2006. Its six major brands serve various markets, including smart home, lighting, construction, flooring, and other fields, and has more than 30 self-operated large-scale lighting retail and wholesale stores, with business covering the Middle East, North Africa, and Europe. As the only smart home brand under the Marketing Home Group, Hypnotek aims to provide consumers with smart products that are compatible with modern lifestyles, with products ranging from sockets, smart lighting, and security systems.
Through the cooperation with Tuya, Hypnotek has tested a variety of different products which can be easily controlled by just one app powered by Tuya, including vacuuming robots, air purifiers and curtain controllers. Moreover, these products will carry the interconnectivity badge ‘Powered by Tuya’ and will be found in more than 25 stores in the Middle East in the near future. As of October 2020, Powered by Tuya has empowered more than 200,000 products, with products and services covering over 190 countries and more than 100,000 sales channels globally.
"As a global Cloud Development Platform and a leading AIoT Developer Platform, Tuya connects the intelligent needs of consumers, manufacturers, brands, OEMs, and retail chains. The new partnership will enable Tuya to expand its presence in the Middle East market, while Hypnotek will achieve the upgrading of products with the support from Tuya," said Johnny Lu, General Manager of Tuya Latin America, Middle East, and Africa. “In the future, the cooperation between the two sides is expected to expand to connected health products and more."
Abdalla Gurashi, General Manager of Hypnotek, said, “The cooperation with Tuya has smart-enabled Hypnotek’s product portfolio, significantly saving us cost and time in research and development and creating an opportunity for us to seize the smart device market in the Middle East. By combining our own product strength and channel resources with Tuya's technology and services, I believe Hypnotek will soon become a leader in the smart home market in the Middle East."
About Hypnotek
Hypnotek is a premium brand housed by Marketing Home Group, it was built with the vision to embitter and enhance peoples lifestyle by providing captivating modern smart solutions. Since its inception in 2019, Hypnotek® introduced more than 200 products to the middle east that are centered on beautiful design, convenience, practicality and ease of use. These products will be part of an overall smart ecosystem where products and its future iterations are controlled via Siri and Alexa enhanced app. The next step for Hypnotek will be further expansion of its operations in the middle east as well as Europe and North America through strategic partnerships in 2021-2022.
About Tuya Smart
Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 200,000 products in hundreds of categories worldwide, serving over 230,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.
For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.
