The partnership will help Lamptan develop a wide range of Powered by Tuya products in the Thai smart home market.

GURUGRAM—Jan. 13, 2021—Tuya Smart, a leading global IoT development platform, and Lamptan, a leading manufacturer of fluorescent lamps and energy-saving products, today announced a new partnership to develop quality control systems with full efficiencies for the Thai smart home market. To keep pace with the world and to reinforce its leadership in energy efficiency, Lamptan has invented many products for both domestic and international markets.

Lamptan currently has a portfolio of smart home products, including smart lighting, smart camera, smart door lock, and smart sensors for the Thailand market. Their major plan is to create a market penetration opportunity by collaborating their IoT products with the Tuya software system for a variety of products. They will diversify their marketing in both vertical and horizontal market systems which could help them reach a wider group of consumers.

Tuya supports Lamptan on smart home software and technology, to help Lamptan know what kind of products are suitable in the Thailand market and analyze the customer and product trends. Tuya also provides global and regional marketing strategies to Lamptan, which helps them reach out to all their potential consumers and also to compete with competitors in Southeast Asia.

Tuya powers a variety of products at affordable prices that serve customer needs. This unique proposition helps drive Lamptan to be a market leader in the smart home business in Thailand. Being a local brand, Lamptan understands the Thai market better than most other brands selling in the region. The brand has been in the lighting business for decades and constantly revamps its strategies with the help of marketing surveys that keep them up to date.

“Being a leader in technology, we aim to be future-ready with wireless 5G-ready devices in our portfolio. Our quality speaks for itself and Tuya has helped us scale our business,” said Kijsada Chaisanguanmitt, Vice President of Lamptan.

“As a widely-recognized enterprise in Thailand, Lamptan’s achievements can not only help Tuya broaden its vision for the IoT industry, but also be a catalyst for the expansion in the smart home market,” said Ross Luo, General Manager of Tuya Asia-Pacific.

About Lamptan

Lamptan Lighting Technology Co., Ltd. was established in 1983 as a manufacturer and distributor of fluorescent lamps under the leading brands in more than 30 countries. Throughout the period, the company has devoted their efforts to produce products and services with high quality. In response to the maximum satisfaction of customers and with perseverance and determination in the development of the potential of the entire organization Including to strengthen the management system to be consistent and to develop the pace of the new technology constantly. Lamptan Lighting Technology Co., Ltd. is certified to both ISO 9001: 2000 and ISO 14001: 1996.

About Tuya Smart

Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.