The respected leader in the home entertainment space uses Tuya’s IoT Platform to expand Monster product lines.

SANTA CLARA, CA—Jan. 12, 2021—Tuya Smart, a leading global IoT development platform, and Monster, an innovative leader in the entertainment space for nearly four decades, today announced the expansion of their strategic partnership to give both companies new key advantages in the North American smart home market.

With Monster's history in high-performance surge protection, they already have an established line of Monster Smart power products. They have also recently launched a new category of smart LED lighting: Monster Smart Illuminessence. These smart product lines complement their established cable, headphones, and speaker offerings. By utilizing Tuya’s industry-leading IoT Development Platform, they have been able to bring these smart products to consumers’ homes quickly and reliably.

Monster's fundamental, driving principle is ‘Always Lead. Never Follow’. The Head Monster, Noel Lee, an entrepreneurial icon in the entertainment and music industries, has worked with some of the world’s finest musicians and professionals and has made milestones in design, technology, and performance with successes like Beats by Dr. Dre. Monster has now moved beyond the status quo with higher performance headphones and speakers, and today trailblazing smart IoT products, all ‘Powered by Tuya’.

Noel's passion to bring better products to market and consumers' lives has been driven by his idea that ‘You Deserve Better’. "There are a lot of smart products out there, but most are part of a closed proprietary system, which can be limiting to consumers for selection and variety of product solutions. Tuya Smart had the foresight to create an open platform, which means Monster Smart products and its app will work within the ecosystem of smart products from other brands,” said Kevin Lee, SVP of Corporate Development. “This is great for consumers. Monster entering a strategic partnership with Tuya Smart is simply smart business."

The Monster Smart Illuminessence line was developed on the Tuya IoT Development Platform with Monster’s license partner, JEM Accessories. With innovative design elements and best-in-class underlying technology, it has already launched in some of the world's largest retailers and it's been incredibly successful.

"The future is fully bright in the category of lighting and working with the folks at Monster and Tuya Smart we are innovating new products as fast as we can," said Elie Chemtob, CEO of JEM Accessories.

“Monster is a hugely important strategic partner for Tuya and we’re thrilled to support their success in the North American market,” said Fritz Werder, General Manager of North America for Tuya Smart. “Our open platform was designed to get innovative products to market quickly and at a competitive price point. Monster has taken advantage of the full potential of our platform and we expect that the market will be inspired by Monster’s success.”

While Monster is starting in the power and lighting categories, the company is looking to expand into other smart IoT product categories, especially in the entertainment space. "I'm excited for Monster to be a strategic partner with Tuya Smart because smart products by definition are better. And the Tuya Smart platform is the best we've ever seen," said Noel Lee.

About Monster

For over 40 years, Monster® has been a catalyst for innovation and big ideas. After discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed MonsterCable, which became an immediate hit with music lovers. Monster® went on to engineer the sound of Beats® headphones. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, DIY and home improvement, computing, mobile and gaming, as well as high performance smart IoT and AC power conditioning products. Monster® continues to lead in innovation, with over 500 Patents granted and 100 patents pending worldwide.

About Tuya Smart

Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.