The new Leona Smart Home product line will enhance Flexfire LEDs’ renowned offerings in the strip lighting space.

SANTA CLARA, CA—Dec. 21, 2020—Tuya Smart, a leading global AI+IoT (AIoT) platform provider, and Flexfire LEDs, a leader in quality LED strip lighting solutions, today announced a partnership to launch Flexfire LEDs’ new smart lighting brand, Leona Smart Home, to bring innovative lighting solutions to the consumer market.

Headquartered in Costa Mesa, CA, Flexfire LEDs has been providing top quality linear lighting for over ten years and has the longest strip light warranty in the industry. Their lighting designs can be found everywhere throughout the United States from trendy shopping malls to retail stores and boutique interior designed homes. They have provided beautiful indirect lighting accents in the Bellagio Villas, Hilton, and Marriott properties and inside major international airports and duty-free locations. This new partnership with Tuya will not only make it easier for their customers to control their lights, but will open the door for smart home product integration with the most popular Powered by Tuya products on the market.

“The Leona Smart Home Controller is hands down one of the most exciting new products that we have been developing this year,” said Brent Mauriello, CEO of Flexfire LEDs. “We are pleased to be working with Tuya to create such an innovative new controller and phone app that will give our customers the ability to control their lights on their own terms.”

The Leona Smart Home Controller is the first of what will be many smart home products Powered by Tuya that will make customers’ lives easier. The controller is available in five different channel platforms (White/Single Color, Dynamic Tunable White, RGB, RGBW, and RGB+Dynamic Tunable White) and is compatible with both Amazon Alexa and Google Assistant. Flexfire LEDs plans to release several new products in 2021 that will revolutionize the consumer lighting industry.

“At Tuya, we are thrilled to support the launch of the Leona Smart Home product line this winter,” said Fritz Werder, General Manager of Tuya North America. “The Tuya Platform made it easy for Flexfire LEDs to expand their product offerings and provide new solutions for their customers. We look forward to our continued partnership and success.”

About Flexfire LEDs

Flexfire LEDs is famous for creating unique interior and exterior lighting experiences by manufacturing and distributing our powerful linear LED strip lighting products. Trusted by the top design and construction firms world-wide, we are the leader in quality LED strip lighting solutions. We're just as crazy about quality components as we are our customer service.

Whatever the lighting challenge is, Flexfire LEDs is here to educate and provide a custom or out of the box solution. Don't just spec us, talk to us! We have a full design team in-house to answer any questions and turn your design ideas into realities. If you use Flexfire LEDs just once, you will never use another strip lighting company again.

For more information, please visit: www.flexfireleds.com

About Tuya Smart

Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 200,000 products in hundreds of categories worldwide, serving over 230,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.