Tuya Smart and Wesmartify intensify their commitment to promote the adoption of AIoT smart home technologies jointly.
DÜSSELDORF— Dec. 18, 2020— Tuya Smart, a leading global AI+IoT (AIoT) Developer Platform, and Wesmartify, a smart home startup in Germany, today announced their plan to intensify their commitment to jointly promote the adoption of the AIoT smart home technologies in the German market. The partnership's deepening is designed to support both partners with marketing resources and boost their brand reach in the local markets.
Wesmartify launched its private label essentials at IFA 2019, initially comprising 16 entry-level smart home products in the lighting, security, energy, and entertainment sectors. The focus was clearly on the attractive price/performance ratio and the individual components' straightforward commissioning. Currently, Wesmartify offers 30 essentials products and plans to expand continuously.
"To see the success of our partnership and the growth of Wesmartify makes us very proud. The heart of the essentials lineup is the great scope of the essentials app basing on the Tuya Platform, enabling all essentials products and components to be controlled by the same app," says Tina Yu, Tuya's General Manager of Eurasia Region, Tuya Smart.
Ralf Klar, Managing Director of Wesmartify, still sees a barrier from end-customers to try their first smart home experience: "Our experience over the past few years shows that many smart home newbies want to slowly feel their way forward - not just drop hundreds of euros, but start with a small application example."
Therefore, Tuya and Wesmartify will strengthen their partnership and invest in the smart home market's development and education, such as offline and online brand promotions and developing offline POS retail solutions. While Wesmartify will also invest in sales cooperation with well-known companies and follow their 2021 strategy to realize new sales channels, enhance the customizability of the product range for big retailers, and enter into new markets in Europe.
"Tuya is a true specialist in the field of smart home, and the perfect partner for Wesmartify. With an app being translated into 50 languages and a great presence in many countries, Tuya paves the way for Wesmartify's international expansion. The close partnership results in an impressive innovative power – and thus even better smart home solutions for our customers," adds Klar.
About Wesmartify
Wesmartify GmbH, based in the German city Bad Salzdetfurth, was founded in 2017. The company is a subsidiary of Möhlenhoff GmbH, one of the most innovative manufacturers for heating, ventilation, and air-conditioning technology worldwide. Möhlenhoff possesses huge know-how in building services engineering – but could not conclusively pass on this know-how to end-users until now, as the Möhlenhoff business is based on a pure B2B sales organization (OEM production). So, the idea of founding a new company grew: an innovative start-up that brings self-explanatory smart home technology directly to the end-user offers an easy entry into the world of smart home and shares deep smart home knowledge with smart home newbies. For more information, please visit: www.wesmartify.de.
About Tuya Smart
Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 200,000 products in hundreds of categories worldwide, serving over 230,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.
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