The Cooperation Will Help LIFE365 Italy S.p.A. to Develop a Series of Smart Products ‘Powered by Tuya’.

DÜSSELDORF—February. 26, 2021—Tuya Smart, a leading global IoT development platform, and LIFE365 Italy S.p.A., a well-known import and distribution sales company of professional and consumer electronic products in Italy, today announced a new partnership to provide consumers of Italy and worldwide with smart products of higher quality, more stable performance, and easier operation.

LIFE365 Italy S.p.A. has recently launched Homcloud as a smart home brand, aimed at providing Italian consumers with premium and user-friendly ‘Powered by Tuya’ smart home products. Its B2B application has more than 10,000 active clients. Through the cooperation, LIFE365 Italy S.p.A. will further enrich the product categories of Homcloud, and build a bridge to gain popularity in the Italian market.

Tuya will also leverage proprietary technologies and other advantages to assist LIFE365 Italy S.p.A. in the development of application software suitable for local consumers. Both will join hands to create a secure, user-friendly, and easy-to-operate Homcloud OEM app to control all the ‘Powered by Tuya’ products, thus realizing interconnection of various products and facilitating LIFE365 Italy S.p.A. to become a leader in the smart home market in Italy.

Marco Lombardo, Smart Home Department Product Manager said, “The cooperation with Tuya helps us to realize integrated solutions for smart home products, improving product quality and safety, and enhancing our competitiveness in the smart home market of Italy. Thanks to our project “Unistore,” we have created 30 Homcloud “shop-in-shop” modular corners in Italy, promoting a new and interactive way for customers to approach smart home products. In the next two years, we plan to set up more than 100 offline showrooms around Italy.”

“The in-depth cooperation with LIFE365 Italy S.p.A. will facilitate both sides to gain faster access to small and medium-sized stores in Italy, which will further improve the market share and influence of both companies in Italy and Europe at large. By virtue of LIFE365’s high popularity and product reputation in Italy, Tuya will gain trust from local consumers in a faster manner,” said Tina Yu, General Manager of Eurasia Region from Tuya.

Tuya welcomes you to join the AI+IoT Business Conference TED-Styled Tour Events | Europe. Themed “Joint Efforts & Prosperous Growth,” the events will be held online in 10 countries and languages with industry leaders to share the best practices in smart business scenarios. For more information and to register for free: https://www.tuya.com/event/abc/eur

About LIFE365

LIFE365, established in 2004, is an influential import and distribution company in Europe. It has over ten years of experience in the trade of electronic products, and owns more than 2,000 distributors and more than 16,000 square meters of warehouse space. Its business footprint expands all over the world, with suppliers and logistics based in China, Japan, Korea, Singapore, Spain, Portugal, Holland, and beyond.

About Tuya Smart

Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.