The Saudi Arabian smart home brand will provide consumers with the latest products and smart systems Powered by Tuya.
SANTA CLARA, CA—December. 1, 2020—Tuya Smart, a leading global AI+IoT (AIoT) Developer Platform, and Meshkati, one of the pioneer companies in the lighting and electrical market in Saudi Arabia, today announced a new partnership to cooperate on providing the latest Powered by Tuya smart home products with Meshkati’s brand NOORCO in Saudi Arabia and the Powered by Tuya Meshkati Smart Home App.
By the end of October 2020, the Tuya IoT Development Platform served over 230,000 developers around the world, and has smart-enabled more than 200,000 products. Through the AIoT platform, users only need one app to control various products from different brands. Powered by Tuya products can be found in more than 190 countries in over 100,000 online and offline sales channels globally.
“We are pleased to be Tuya’s partner in Saudi Arabia, which will enable us to provide the latest smart systems as well as products to our customers in Saudi Arabia,” said Ibrahim Aldahmash, General Manager and Co-founder of Meshkati. “We stepped into the smart home industry in 2019 with enriched products, and expanded to 12 stores in Saudi Arabia so far and will increase more.”
The cooperation between the two sides is expected to expand Meshkati’s smart product offerings to LED down lights, switches, intercom systems and will add more, all of which will be controlled by the new Meshkati Smart Home app developed with Tuya’s AIoT Developer Platform. These products will carry the interconnectivity badge ‘Powered by Tuya’ and will be found in 12+ stores in Saudi Arabia and other countries under the Meshkati brand NOORCO.
“With over 10 years of experience in the lighting and electrical market in Saudi Arabia, Meshkati has been keeping pace with the latest technology to provide new smart home products and solutions for consumers,” said Johnny Lu, General Manager of Tuya Latin America, Middle East, and Africa. “The partnership between Meshkati and Tuya will give both companies the opportunity to evolve and upgrade the smart home market as well as the intelligent ecosystem in Saudi Arabia.”
About Meshkati
Meshkati was founded in 2009. Leading the way in technology developments, Meshkati has become one of the pioneer companies in the lighting and electricity market in Saudi Arabia. Meshkati offers integrated solutions for professional lighting and electricity in Saudi Arabia by providing customers with high quality, trustworthy products. Now Meshkati has expanded to more than 12 branches in Saudi Arabia and will increase more branches in the next few years.
About Tuya Smart
Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 200,000 products in hundreds of categories worldwide, serving over 230,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.
For more information, please visit:
