Tuya Smart (NYSE: TUYA, HKEX: 2391), a global cloud platform service provider, has unveiled an innovative smart lighting solution that has set a new global benchmark and surpassed industry standards as it gains traction in international markets.

Amid the current wave of globalization, Chinese domestic enterprises are expanding into international markets at an unprecedented pace, leveraging distinct advantages. Technology has emerged as a critical success factor in this expansion. Tuya's smart lighting solution, built on stable and reliable connectivity technology and an open ecosystem, has earned widespread acclaim in the international lighting market.

Firefly Projects B.V. (Firefly), a pioneer in the European smart lighting industry, is one of the key overseas customers adopting Tuya's smart commercial lighting solutions. This collaboration not only reinforces Tuya's growing influence in the global lighting market but also demonstrates the success of its international strategy for smart lighting technology.

Tuya's Lighting Technology Wins Over Firefly

As sensing and AI technologies mature, demands in the overseas lighting market are evolving, particularly in commercial settings. International companies now prioritize not only lighting effects but also energy conservation and efficient maintenance of lighting equipment to enhance user experience and operational efficiency.

Firefly, in response to these high-level requirements, sought smart connectivity technology capable of ensuring equipment stability in outdoor and indoor environments. By adopting Tuya's smart lighting solutions, Firefly can help its customers cut energy costs, streamline workflows, and achieve sustainable development.

After extensive testing, Tuya's smart commercial lighting solution impressed Firefly with its unparalleled performance. Initially skeptical about wireless solutions in large outdoor venues due to past experiences with inconsistent connectivity, Firefly was pleasantly surprised by Tuya's robust and reliable connectivity. The solution's compatibility with wired DALI and KNX systems further cemented the decision to collaborate.

Commenting on this partnership, Frank Visser, CEO of Firefly, said, "The Tuya commercial lighting solution stands out for its exceptional connectivity capabilities. By joining forces with Tuya, we've significantly bolstered our product offerings and set a new benchmark for intelligence in the European market. This is a pivotal step towards realizing our aspirations for sustainable architectural development. Together, we are committed to driving product innovation and capitalizing on emerging business opportunities."

Tuya's Solution Helps Firefly Overcome Business Challenges

Amidst the escalating global demand from customers, Tuya's smart commercial lighting solution provides Firefly with multifaceted technical support. On the hardware front, Tuya offers Firefly a vast hardware ecosystem and TSCC hardware quality certification services. enabling Firefly to efficiently expand its range of smart products while ensuring the quality of its core hardware offerings, effectively facilitating its customers' smart transformation.

On the software side, Tuya provides Firefly with a professional smart lighting control system. This system allows Firefly's customers to visualize lighting control, manage energy consumption and devices, and implement intelligent construction across different areas, enhancing work efficiency while significantly reducing energy consumption.

Leveraging Tuya's smart commercial lighting solution, Firefly's lighting technology has achieved a qualitative leap. It now excels in various lighting scenarios and precisely matches customers' complex and diverse lighting needs, demonstrating remarkable flexibility and outstanding performance.

For instance, Firefly's exceptional lighting technology was prominently showcased at Golfclub Delfland in the Netherlands, Europe’s only fully smart lighted PAR 3 golf course.

As an extensive outdoor golf course, Delfland faced limitations in winter usage due to the absence of nighttime lighting. To address this, Firefly was tasked with providing lighting solutions. However, the lack of cables and challenges in Wi-Fi or Zigbee network coverage posed significant obstacles to deploying lighting equipment.

Collaborating with Tuya, Firefly developed Cat.M-based smart controllers that enabled a cost-effective retrofit of the golf course. These controllers facilitated stable and seamless connections between light fixtures, supporting features such as scheduling, dawn-to-dusk control, dimming, and scene switching. Furthermore, each light fixture could be connected to the cloud, allowing for real-time monitoring and unified management. This enabled customers to instantly access information on light usage, energy consumption, and any abnormalities, ensuring prompt resolution of any issues.

Apart from its robust and reliable connectivity technology, Firefly has also significantly upgraded its circadian lighting capabilities, creating a comfortable lighting environment in 50 schools total over multiple projects in Europe. By offering an integrated cloud-end and local-based circadian lighting strategy, the schools' fixtures can effectively detect human activity, enabling smart lighting control. Meanwhile, various public areas feature multi-level dimming, providing indoor occupants with diverse lighting options. More importantly, by adjusting parameters such as brightness and color temperature, the fixtures mimic the natural progression of light from sunrise to sunset, effectively safeguarding the visual health of teachers and students.

To meet today's demands, lighting must also be energy efficient. Tuya's smart commercial lighting solution incorporates AI adaptive algorithms that effectively address Firefly's clients' energy-saving requirements, as exemplified in one of the accounting firms in the Netherlands. With over 200 small offices and meeting rooms, the firm aimed to maximize energy conservation. However, the abundance of windows flooding the interiors with natural light, coupled with the high occupancy, posed significant challenges for Firefly's sensor and lighting integration.

To overcome this challenge, Firefly leveraged Tuya's AI adaptive algorithm in conjunction with microwave motion sensors and ambient light sensors. This precise approach calculates the optimal light delay time based on frequency, which is adjusted by the AI algorithm according to periods and occupancy data. When the delay timer expires without detecting human movement, the system automatically turns off the lighting, contributing to the firm's energy savings.

Recently, Firefly and Tuya have entered into a new partnership, enabling Firefly to offer comprehensive support to European installers interested in smart building solutions. This partnership enables Firefly to provide a full range of services, including product development and supply, commissioning, installation, advice, and financing.

The successful overseas deployment of Tuya's smart commercial lighting solution underscores its formidable technical prowess in the lighting sector. Deep collaborations with overseas enterprises like Firefly not only enhance Tuya's penetration in global markets but also generate more international business opportunities. Looking ahead, Tuya will continue to leverage its strengths, drive ongoing innovation and development in smart lighting technology, support more enterprises to expand globally, and jointly shape a brighter future.

For more information or to take advantage of these offerings, contact Firefly or Tuya at firefly.online.