May 29, 2024, Tuya Smart (NYSE: TUYA, HKEX: 2391), a leading global cloud platform service provider, entered into a partnership with Brazil's premier smart home service provider, Hometree Casa Inteligente LTDA, during the 2024 Tuya Global Developer Summit. This collaboration aims to jointly develop cutting-edge smart whole-house solutions, revolutionize traditional living spaces, and offer Brazilian users a comprehensive smart living experience.
Founded in 2015, Hometree Casa Inteligente LTDA (hereinafter, Hometree) is a leading home automation company in Brazil, specializing in transforming living spaces through its innovative smart home solutions. With a focus on customer satisfaction, Hometree ensures that every product and service it offers is tailored to enhance convenience, safety, and energy efficiency for its customers.
While home automation technology in Brazil has been gaining popularity, the market has historically relied heavily on wired solutions, which often fell short of homeowners' expectations. To meet the demands for convenience, flexibility, and efficiency from modern users, Hometree has carefully curated wireless home automation solutions. These solutions offer users a seamless and intuitive smart home living experience, thanks to their simplified installation process, non-invasive nature, and high flexibility.
Hometree has ingeniously established a franchise model, nurturing 14 exceptional agents across 14 regions in Brazil. These agents undergo comprehensive training, covering sales techniques, customer service, product knowledge, and more, thus ensuring the proficiency and efficiency of the agent network. Additionally, Hometree maintains rigorous control over the expansion rate of its agents to ensure steady and sustainable growth. Notably, some agents possess their own property or construction resources, providing substantial support for Hometree's business expansion. This innovative franchise model has propelled Hometree to the forefront of the Brazilian smart home market.
In recent years, the pursuit of quality living has become increasingly prevalent as the wave of intelligence spreads. As a visionary brand, Hometree is acutely aware of the growing demand for ultra-luxury, luxury, and high-end homes among Brazil's high income groups. As one of the most economically vibrant countries in South America, the luxury housing market in Brazil is showing promising growth. According to data from Brain Inteligência Estratégica, the launch volume of luxury and super-luxury homes in Brazil in the first quarter of 2023 increased by 39.2% compared to the same period in 2022, with the market size expanding significantly by nearly 40%.
The upward trajectory of the Brazilian luxury housing market has not only unlocked vast business opportunities for enterprises, but it has also necessitated a higher level of intelligence and personalization in home design. To meet these demands and enhance users' living experiences, Hometree embarked on a quest to form deep partnerships. After rigorous testing of connectivity protocols and collaboration with various companies, Tuya, with its robust and open platform ecosystem, emerged as the perfect fit for Hometree's ambitions. Consequently, the two parties have embarked on a collaboration focused on the Brazilian smart home market.
This powerful alliance combines Tuya's advanced smart technologies with Hometree's in-depth understanding of the Brazilian luxury housing market. Together, they have created a cutting-edge intelligent building platform that seamlessly integrates the latest intelligent technologies into the construction process. This not only elevates the quality of construction but also redefines people's living experiences.
In the course of their collaboration, Tuya tailored a smart whole-house solution for Hometree, leveraging its Smart House & Real Estate SaaS. This comprehensive solution covers various functionalities, including a smart house app, enabling Hometree to achieve significant upgrades in agent channel management, project management, product management, and beyond. Moreover, through its comprehensive software and hardware services, Tuya assists Hometree in managing every aspect of the process, from product selection to supply chain management, maximizing the potential for product development and integration.
"With its exceptional cloud developer platform, Tuya has ignited a global smartization revolution, seamlessly integrating diverse smart devices into a comprehensive smart home ecosystem. Given the continual expansion of the Brazilian luxury residential market, we eagerly anticipate a comprehensive partnership with Tuya to introduce their pioneering smart whole-house solution to the Brazilian market, offering consumers an unparalleled smart living experience," said Elvio Ransolin, CEO of Hometree.
"The new alliance between Tuya and Hometree not only facilitates technological integration but also explores and innovates the future of smart living. Meanwhile, this close collaboration will expedite the expansion of Hometree's franchise model, ensuring that an even wider audience of Brazilian customers can enjoy consistent, high-quality services and experiences. This partnership undoubtedly ushers in new opportunities for Tuya's professional project channels in Brazil," said Johnny Lu, General Manager of the LATAM Region at Tuya Smart.
This collaboration not only injects robust momentum into the Brazilian smart home market but also sets a new benchmark for the global smart industry. As the partnership deepens, Hometree's franchise model is poised for comprehensive expansion, further cementing its leadership in the Brazilian market. Concurrently, Tuya's smart whole-house solutions will flourish in this vibrant Brazilian market, breathing new life and innovation into the entire industry.
