The Tuya IoT Platform enables the Brazilian specialist in consumer electronic products to become the leading IoT brand in the market.
SANTA CLARA, CA – Dec. 16, 2020 —Nova Digital, a specialized smart and innovative consumer electronics brand in Brazil, and Tuya Smart, a leading global AI+IoT (AIoT) Developer Platform, have come together to enhance their edge in a hugely competitive marketplace.
The ‘Powered by Tuya’ badge has helped Nova Digital build a brand of their own. In this way, Nova Digital's product quality has quickly gained recognition in the consumer and commercial markets. With rich experience in the field of smart home, it has become one of the most powerful and reliable brands in the market.
“We are pleased to see how Nova Digital's product diversification has been pushed further and further forward. With the support of the Tuya Platform, Nova Digital has been able to add new products to its smart home portfolio easily,” said Johnny Lu, General Manager of Tuya Latin America, Middle East, and Africa.
“Nova Digital has a portfolio that includes light bulbs, sockets, infrared remote control, on-off switches, and switch modules for the Brazilian market. It is also expanding and enriching its product categories, such as Zigbee gateways, door sensors, PIR, temperature, and humidity sensors, and cameras. In 2021, the company plans to invest in local exhibitions and work more in-depth cooperation with Tuya,” Alex Lee, Co-Founder of Nova Digital.
As per Statista, the smart home market revenue is expected to show an annual growth rate (CAGR 2020-2025) of 25.7%, resulting in a projected market volume of 2.2 billion dollars by 2025. Household penetration would be 6.2% in 2020 and is expected to hit 12.7% by 2025. The IoT market in Brazil is expected to grow at an impressive rate on account of an increase in cloud adoption platforms, the development of wireless networking technologies, and the increasing use of connected devices.
About Nova Digital
Nova Digital has always kept up its pace with times and has constantly sought to make changes with the dynamics of the internet during the cooperation, such as inviting local YouTube celebrities for product promotion. Nova Digital has devoted much time and energy to increase the penetration of mainstream online channels such as Amazon, Mercado Livre, Shoptime, etc. where the sales and reviews have been recognized by consumers. At the same time, the strategy is also to strengthen offline wholesale and retail channels.
About Tuya Smart
Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 200,000 products in hundreds of categories worldwide, serving over 230,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.
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