The Cooperation Will Help NITYAM to Develop More Smart Home Products ‘Powered by Tuya’.
DÜSSELDORF—February. 25, 2021—Tuya Smart, a leading global IoT development platform, and NITYAM, a smart solution provider in Europe, today announced a new partnership to leverage their respective advantages in R&D innovation and marketing channels, to promote the popularity of smart home products in the European market, and to contribute to the smart life of consumers.
At present, NITYAM can provide a series of intelligent products, such as smart lighting, smart sockets, smart cameras, smart security sensors, and smart thermostats in the European market. Through this cooperation, NITYAM will leverage the robust technology and expertise of Tuya to expand lines of smart products, develop more cost-effective products suitable for professionals and individuals, meet various needs of the market, and improve competitiveness.
The NITYAM Smart app, developed with the assistance of Tuya, can integrate the control of all ‘Powered by Tuya’ products, just like the Tuya Smart and Smart Life apps.
Tuya will support NITYAM in the capabilities of market and channel globalization, and will assist it in the exploration of all potential consumers, in the expansion from Europe to North America and the rest of the world, and in the realization of global deployment.
“There was the revolution generated by the development and democratization of LED technology, today it is the revolution in connected device technology, before the next revolution linked to the democratization of artificial intelligence. We want to position ourselves as a key player in each of these revolutions,” said Freddy Maruani, NITYAM and NITYAM SMART CEO and Founder.
Tina Yu, General Manager of Eurasia Region from Tuya said, “Our deep cooperation with NITYAM will allow users to feel comfortable and confident in installing smart home devices. Our wish is to establish NITYAM SMART in the top tier of all wholesales groups in Europe in order to introduce our product categories to more consumers. We want to automate as many households as possible in Europe.”
Tuya welcomes you to join the AI+IoT Business Conference TED-Styled Tour Events | Europe. Themed “Joint Efforts & Prosperous Growth,” the events will be held online in 10 countries and languages with industry leaders to share the best practices in smart business scenarios. For more information and to register for free: https://www.tuya.com/event/abc/eur
About NITYAM
NITYAM is a brand established for tackling environmental issues. Respecting the environment and maintaining creativity are two important factors inspiring the brand to move forward. NITYAM SMART, a sub-brand of NITYAM, aims at developing high-technology products to improve people’s daily lives, enabling intelligent connection of devices through the IoT, and promoting the universal realization of the smart home. Currently, NITYAM SMART is based in Europe, but will expand its footprint to America and other markets in the future. Its business partners are primarily large-scale food distributors and independent developers.
About Tuya Smart
Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.
For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.
