The cooperation will help MTS Group expand its product line and develop a series of smart products ‘Powered by Tuya’.

DÜSSELDORF—June. 2, 2021—Tuya Smart (NYSE: TUYA), a leading global IoT cloud platform, and MTS Group, an internationally active brand owner, today announced a new partnership to deepen cooperation in the field of smart home and to jointly create a healthy and comfortable living environment for consumers.

With the coming of the smart technology revolution, MTS Group expands its business scope into the field of smart home with its own smart brand UNITEC. Supported by Tuya technology, UNITEC has introduced a variety of smart home products to the market, including smart switches, lighting, security, and heating control products. All the smart products developed based on Tuya technology have the label ‘Powered by Tuya’ on their sales package. ‘Powered by Tuya’ (PBT) is a label that shows a unique, Tuya-enabled interconnectivity that allows devices across different brands and categories to work together and be controlled by the same app.

Under the cooperation, Tuya will continue to provide MTS Group with technical support and help it to expand its smart product lines to meet the everchanging needs of consumers. MTS Group will also fully leverage various online and offline channel resources for brand promotion and let more people know about the advantages of UNITEC products.

Moreover, by virtue of Tuya’s strong market advantage, the smart home products of MTS Group will go into more homes and more consumers will greatly enjoy the good life brought by “one app, all smart”.

Raphael Wetzel, Category Manager of Electrical Installation Material at MTS Group, said, “the partnership with Tuya strengthens our capability in smart home, enabling our products to quickly enter the IoT market, and get interconnected with smart products from other manufacturers and of different categories. That effectively sharpens our edge in the market.”

“The deep cooperation with MTS Group helps strengthen both companies, bringing innovative smart home products to consumers looking for a healthier and more convenient lifestyle. In the future, the two sides will jointly explore commercial applications and market opportunities of smart products,” said Tina Yu, General Manager of Eurasia Region from Tuya Smart.

Tuya concluded the AI+IoT Business Conference TED-Styled Tour Events | Europe. Themed “Joint Efforts & Prosperous Growth,” the events were held online in 10 countries and languages with industry leaders to share the best practices in smart business scenarios. For more information, please visit: https://www.tuya.com/event/abc/eur

About MTS Group

MTS Group, headquartered in Germany, is an international manufacturer of branded products. UNITEC, one of its brands, is a leading electrical item supplier which offers a product range of more than 2,000 products, including car accessories, car care, bicycles and bicycle accessories, electrical installation materials, and work wears. MTS Group hold a leading market position in the DACH region. MTS Group has established a broad factory network and has accumulated rich experience in the distribution of, among other things, electrical installation material including items such as time switches, socket strips, lamps, switch series, and sockets.

About Tuya Smart

Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 324,000 device SKUs in hundreds of categories worldwide, serving over 310,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.