Lampemagasinet will partner with Tuya in its ambition to be the top provider in its home market with the expectation of a smart future.

DÜSSELDORF—Jan. 25, 2021—Tuya Smart, a leading global IoT development platform, today announced a new partnership with Lampemagasinet, a family-owned company specializing in lighting and lighting-related products for the Norway market with the ambition of being the top provider in the industry. The cooperation added new strengths for both companies in expanding the lighting market in Norway.

Founded in 1967, Lampemagasinet has now 17 stores in different parts of Norway as well as an e-commerce platform. The revenue reached more than NOK 80 million per year. Selling close to half a million light bulbs each year, they expect that in the years to come more and more of those bulbs will be smart. Lampemagasinet saw the imperative to make a smart transformation. To further achieve a greater scale, better satisfy customer needs, and race for the smart market of the future, Lampemagasinet needed a reliable partner that they knew would provide consistent quality over time.

The cooperation with Tuya is significant for Lampemagasinet. Since product quality is the key factor that keeps their customers loyal, they needed a partner who could deliver consistent quality.

“The future is smart. I believe that within ten years, more than 90% of all the bulbs we sell will be smart,” said Marius Johansen, the Import Manager of Lampemagasinet. “We want all our smart products to be easy to install and use and we believe Tuya is the best way forward to achieve that since they, like us, are a customer-oriented company.”

Tuya Smart is a global Cloud IoT Development Platform that connects the intelligent needs of consumers, manufacturers, brands, OEMs, and retail chains. The platform provides over 260,000 developers around the world with more than 250,000 product SKUs. Now, ‘Powered by Tuya’ (PBT) products can be found in more than 220 countries and regions in over 100,000 online and offline sales channels globally.

Under the newly-forged agreement, Lampemagasinet will rely on the advantages of Tuya’s ecosystem to upgrade their products to be attractively smart. With the combination their expertise in both IoT developer platform and lighting industry, the cooperation between Lampemagasinet and Tuya is an excellent match.

“Today if a customer walks into one of our shops and wonders what lightbulb to buy, we tell them they do not need to worry about the wattage or colour temperature of the light – they can adjust that as they wish,” said Johansen.

“Lampemagasinet’s main market is Norway. They want to be the number one provider of smart bulbs and smart products related to lighting. Not only do we respect their expectation, we will spare no effort in assisting them with their dreams. Within Tuya’s IoT Developer Platform we are confident to make the cooperation a great success,” said Tina Yu, General Manager of Eurasia Region from Tuya Smart.

ABOUT Lampemagasinet

Lampemagasinet was founded in 1967 and is a family owned and run business specializing in lighting and lighting related products for the home market. It is based in Oslo, Norway and has 17 stores situated in different parts of Norway as well as a website. The turnover is more than NOK 80 million per year. Their main market is Norway. They want to be the no 1 provider of smart bulbs and smart products related to lighting in Norway. Lampemagasinet sells close to half a million light bulbs each year and expect that in the years to come more and more of those bulbs will be smart.

About Tuya Smart

Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.