The partnership will help Gel Smart develop a wide range of ‘Powered by Tuya’ products in the region.

SANTA CLARA, CA—Feb 9, 2021 — Tuya Smart, a leading global IoT development platform, and Gel Smart, a leading manufacturer of smart products under Grupo Lafayette, have announced a new partnership to produce a wide range of products that can be used across Latin America.

To keep pace with the world and to reinforce its leadership in energy efficiency, Gel Smart has invented many products for the smart home market. Gel Smart is always adding new products to their portfolio, developing them together with Tuya to ensure quality improvement and integration at the highest level. The organization is also the first to bring the Tuya Apartment SaaS Solution in the Central American Region.

Dedicated to designing, producing, and distributing hardware products, pet supplies, accessories and parts for cars and motorcycles, logistics, lighting, and intelligent systems, its pillars from the beginning have been based on meeting the needs of clients. This is why the group has managed to position itself as one of the leading groups in the Americas in each vertical.

Due to growth and the need to provide better services and quality standards in the products, today they have local offices in Panama City, Colón Free Zone, San Jose, New York, Toronto, Ningbo, and Shenzhen.

With a convincing approach, forces between Gel Smart and Tuya will continue to be the best option in the American market, since together they develop a wide range of products that can be used in all the countries of the region. With a wide portfolio of products that can interact with each other within the Tuya app, these products are also customized for the region.

Gel Smart’s plan consists of expanding its entire line in 2021, reaching all Latin American countries so that they can enjoy the various products with local requirements, thus supplanting the need to use different platforms by offering a single user interface and a single app where all the products are interconnected and controlled.

“We are grateful for the opportunity presented as well as the many resources that have been allocated to ensure Gel Smart’s success, including expertise from Tuya’s team and the excellent products it has provided,” said Elias Mugrabi, Vice President of Gel Smart from Grupo Lafayette.

“It is without a doubt that Gel Smart will bring more smart products into the region and together will revolutionize the market. We will work together to educate the market and promote the Tuya smart home products and solutions to more end-users,” said Johnny Lu, General Manager of Tuya Latin America, Middle East, and Africa.

About Gel Smart

Grupo Lafayette is a corporate group of companies founded in 1989. The group is made up of several companies such as: Lafayette Zona Libre, Deco Auto, Distribuidora Hunter, Lafayette Lighting, Illuminations Designs, Next Level Tech, and Gel Smart, among others. It was born from the entrepreneurial initiative and desire for professional growth of its founders. Dedicated to designing, producing and distributing hardware products, pet supplies, accessories and parts for cars and motorcycles, logistics, lighting, and intelligent systems, its pillars from the beginning have been based on meeting the needs of clients. This is why the group has managed to position itself as one of the leading groups in America in each area.

About Tuya Smart

Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.