May 29, 2024 - Tuya Smart (NYSE: TUYA, HKEX: 2391), a global cloud platform service provider, has announced a partnership with Firefly Projects B.V. (hereinafter Firefly), a European pioneer in the smart lighting industry, during the 2024 TUYA Global Developer Summit. This collaboration marks a significant step in the companies' joint efforts to revolutionize the commercial lighting industry, delivering comprehensive and cutting-edge lighting solutions.

Firefly specializes in offering customers tailored smart LED lighting solutions that not only enhance the services offered by building owners but also streamline installation processes for personnel, ultimately driving significant work efficiency gains. Additionally, the company is deeply committed to fostering sustainable energy development by pioneering innovative solutions that minimize energy usage costs, thereby contributing to a brighter future for all through intelligent technology.

Signing Ceremony

With advanced technologies, more mature products, aggressive manufacturer promotions, and increased awareness of smart lighting concepts, the global smart lighting market has embarked on a rapid growth trajectory. According to the Mordor Intelligence report, the global smart lighting market is expected to reach $19.65 billion in 2024 and $46.79 billion by 2029, with a compound annual growth rate of 18.94% during the forecast period.

To capitalize on this momentum and capture a larger market share, Firefly remains at the forefront of exploring lighting advancements, keenly sensing the vast business prospects stemming from the integration of LED lighting and cutting-edge technologies. Recognizing Tuya's open and neutral cloud developer platform, coupled with its robust technical prowess and vast practical experience in areas such as Commercial Lighting & Office SaaS, Smart House & Real Estate SaaS, Firefly sees a natural alignment that can significantly enhance the overall value and capabilities of its solutions. The cooperation with Tuya will help Firefly ensure that building owners, installation personnel and contractors can benefit from a flexible, scalable and future-proof smart ecosystem.

Firefly has in-house expertise in the production, installation and commissioning of smart lighting fixtures

The alliance between the two parties will primarily target the commercial lighting sector and beyond. Leveraging Tuya's software capabilities and hardware ecosystem, coupled with Firefly's innovative prowess, this partnership aims to deliver novel LED lighting solutions that meet the evolving needs of customers.

At the hardware level, Firefly, leveraging Tuya's OEM services, will efficiently and cost-effectively assist customers in expanding their core hardware product offerings. This approach guarantees the consistency of the customer's brand identity while ensuring the high quality of the core hardware products and the stability of integration. This strategy effectively propels customers towards achieving intelligent upgrades and enhancing their offerings.

At the software level, Firefly utilizes Tuya's Commercial Lighting & Office SaaS platform to enable customers to swiftly build professional smart lighting control systems. With simple operations, customers can readily achieve visual control, energy management, equipment monitoring, and intelligent lighting construction across entire areas. This not only improves work efficiency but also significantly reduces energy consumption. Additionally, with the support of Tuya's app development tools and other services, Firefly can create customized, brand-exclusive apps. Through these apps, Firefly can seamlessly integrate Tuya-enabled smart devices, enabling real-time device management and precise smart control, ultimately delivering a more intelligent and convenient lighting environment for customers.

Example of a smart office project with 5000 smart mesh devices

“We are elated to be partnering with Tuya, whose open cloud developer platform and cutting-edge smart technology have been instrumental in realizing our vision for sustainable building development. Through this collaboration, Firefly's product offerings have undergone a significant enhancement, and we have set a new benchmark for intelligent solutions in Europe. Looking ahead, we remain committed to working closely with Tuya to foster product innovation and jointly steer the intelligent lighting and construction industries towards new frontiers," said Frank Visser, CEO of Firefly.

Haiyang Sun, General Manager of Commercial Lighting at Tuya Smart, commented, "Firefly is a pivotal partner in our efforts to expand our footprint in Europe and beyond. Our collaboration has enabled us to broaden our market reach and amplify our brand influence. We eagerly anticipate further deepening our partnership with Firefly, exploring novel innovation opportunities, and creating a brighter future together."

The alliance between Tuya and Firefly signifies the increasing prevalence of intelligence in areas like commercial lighting. This underscores the importance of staying abreast of cutting-edge technological advancements to remain competitive in tomorrow's market. Moving forward, Tuya will continue to collaborate with global developers, exploring avenues in commercial photography and bringing forth innovative solutions and products that enrich customers' experiences.